Hungry for the SA-ME

Sometimes it’s all about building the buzz. Here’s an example: We receive an email announcing that someone re-tweeted someone else’s Twitter post. ...

A Visit from the FUGU Clause

T’was the night before Christmas, when all through the closetNot a shoelace was stirring, so we conducted an audit;The FUGUs had been placed—two-by...

When SA-ME is Definitely Not the Same

We are here today to discuss the merits and drawbacks of snapling…and finer footwear. And not to start with a negative, but no: snapling is not the...

SA-BA: Friendly to Vegans and the TSA

In the security line in the Aruba airport, preparing to return to the States, a man held up his sign: “Do NOT remove your shoes.” And we suspected ...

FUGU Shoes: For Vegans and Cool Cats

When does a movement stop being a movement? When it becomes a way of life.Vegans know this intimately: maintaining a diet that’s free of animal pro...

Longevity and FUGU Shoes

We’ve been going Zen-like, in the moment, in this space for a few months now. You know: how great FUGU shoes are, and how great they feel, and how ...

Shoes: A FUGU History

The shoe: what’s the deal with that? The word itself probably comes from the German schuh (a great combination of “sc” and “huh?”), but that’s anot...

Cool People Go FUGU…and Vice Versa

Yes, we’ve seen it happen all too many times…to the point that we’re just going to call it a phenomenon. It’s pretty phenomenal. Check it out:Say y...